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Our planet is facing serious challenges. As climate change becomes more apparent and undeniable, there is a global effort for change. It is clear that we cannot go back to “business as usual”. Sustainability isn’t merely a matter of preference or good PR anymore, but a defining factor in a business’s commercial viability.

A business going green reaps numerous benefits. According to the PwC’s Global Consumer Insights Survey 2020, 43% of consumers expect companies to be accountable for their environmental impact, and a survey by Nielsen Global CSR in 2020, states that 55% of consumers are willing to pay more for products and services from a company looking to have a positive environmental and social impact. It also makes financial sense. Carbon Trust estimates SMEs could benefit from savings as much as €460 per year.

If your objective is to become carbon-neutral, you can partner up with an environmental consultant to help you identify and calculate your GHG (greenhouse gases) emissions, design a carbon-reduction strategy and engage in carbon offsetting projects.

However, there are several other solutions for a business to go green that do not require large investments. Environmental CSR allows you to carry out activities that aim to reduce any damaging effects on the environment from your business’ processes, such as energy/water use, recycling and business travel policies, or engage in activities that benefit primarily the environment, such as cultivating a green workforce, greening the office, tree planting and clean-ups.

Contact us for more details.

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